Why can my treatment quote differ from the price on our website?

The “from” price on our website is the most common price for that particular procedure. For most straightforward cases, this is what the treatment will cost.

However, a procedure name cannot capture every patient’s needs. Two people may book a consultation for the same operation but need quite different treatment plans.

The website price is therefore a useful starting point. Your individual quote depends on what is involved in treating you.

We never take a one-size-fits-all approach. At your consultation, we assess your anatomy, medical history, any previous treatment or surgery, and the result you hope to achieve. We then develop a plan tailored to your needs.

Sometimes, this will be a straightforward procedure that falls within the published price. In other cases, achieving the agreed result may involve additional surgical steps, more time in theatre, extra materials or laboratory costs.

Those differences can affect the final price. Calling both treatments by the same name does not necessarily mean they involve the same amount of work or the same costs.

A breast implant exchange illustrates this well.

For one patient, the operation may involve removing the existing implants and inserting new ones. If no additional work is needed, this will usually be a more straightforward procedure.

Another patient may need a more involved operation. Depending on the clinical findings, their plan could include removing some or all of the capsule—the scar tissue that forms around an implant—sending that tissue to a laboratory for examination, and creating a new pocket for the replacement implant.

In selected cases, the surgeon may also recommend a surgical mesh to provide additional support. Mesh is an additional material with a substantial cost of its own.

These steps are not required for every implant exchange. Whether they are appropriate depends on the individual assessment and a discussion of the benefits, risks and alternatives.

Both patients are having an “implant exchange”, but the operations differ in their complexity, duration, materials and laboratory requirements. Their quotes will therefore differ too.

You should understand both the proposed treatment and its cost before deciding to proceed.

If your quote is higher than the website price, the reason should be clear: what additional work is recommended, why it is being recommended, and how it affects the overall cost.

Please ask us to explain anything that is unclear. If you have a particular budget in mind, it is helpful to tell us so we can discuss what is realistically achievable and whether there are suitable alternatives. You should take time to consider your options without feeling pressured to make a decision.

Publishing prices helps patients make informed choices. So does explaining their limits.

Our “from” prices reflect what most patients pay for a straightforward procedure. A consultation allows us to establish whether that procedure is suitable for you or whether your needs require a different plan.

We are grateful to the patients who raised this in their feedback.