McKeown Medical
167 Bath Street, Glasgow, G2 4SQ
Investing in new technology for the clinic is something I take extremely seriously. Devices in aesthetics are expensive, heavily marketed, and often come with bold promises, but as all doctors know, not every device delivers in the real world the way it does in a manufacturer’s brochure. They often end up as expensive ornaments, gathering dust in a cupboard somewhere, because we cannot recommend them to our patients.
Date posted — 20.11.25
At McKeown Medical, our philosophy is simple: we only offer treatments that genuinely work, and we only know that by testing them ourselves, on real patients, before ever recommending them.
This is the story of how Sofwave® London made it into our practice… and why many other devices never do.
Every year, dozens of new “skin-tightening,” “lifting,” or “collagen-building” machines are launched. Many sound impressive. Many are backed by glossy videos, paid-for influencer endorsements, and manufacturer-funded studies.
But marketing doesn’t equal medicine.
Over the years, I’ve tested countless devices claiming to tighten skin, reduce wrinkles, lift the jawline, or rejuvenate the face. A small number have been excellent. A large number have been underwhelming. And some didn’t work at all.
We have a strict rule in our clinic:
If we can’t see the improvement with our own eyes on real patients, measured over time, we don’t buy it. We don’t offer it. We don’t recommend it.
When I first looked at Sofwave, I was cautiously optimistic. Ultrasound-based collagen heating is not new, but Sofwave claimed to deliver the right temperature, at the right depth, to stimulate collagen and elastin safely in the skin without damaging fat beneath it.
That last point was crucial.
Some energy-based devices can inadvertently heat fat pads, creating the very volume loss and “hollowness” patients fear. Sofwave, by design, targets only the dermis, not the deeper fat layer.
The science looked good. But I never rely on theory alone. So, as always, I asked the representative to bring the machine into the clinic so I could use it on real patients, patients I know, trust, and can follow carefully over the weeks and months that matter.
One of the first people to try Sofwave® with us was a patient who was concerned about early signs of skin laxity, particularly around her jawline and neck. She wanted improvement but wasn’t ready for anything invasive.
She had the lower face and neck treated with Sofwave, exactly as we would deliver it in routine practice.
And then we waited.
Because with collagen-stimulating treatments, time tells the truth.
The reason we follow up for 12 weeks is that it is the time it takes for collagen to remodel and the skin tightening to become evident.
As you can see, there was a significant improvement over the 12 weeks after treatment with Sofwave®. The patient was delighted, but more importantly, the results were exactly the kind of measurable improvement we look for before introducing any technology to the clinic.
I want to be transparent about something:
For every device we bring into the clinic, there are several that we test and choose not to invest in.
Sometimes the results are too subtle.
Sometimes the downtime doesn’t match the promise.
Sometimes patients feel the discomfort outweighs the benefit.
Sometimes the manufacturer’s claims simply don’t hold up in real life.
Our job isn’t to buy machines: it’s to get results. I am very glad that Sofwave® delivered the kind of results I felt confident standing behind.
After testing the tech and seeing the results in our own patients, we decided to introduce Sofwave® into our practice.
We chose it because:
It targets only the skin, not the fat
It stimulates natural collagen and elastin
Clinical results are predictable, measurable, and safe
improvement continues for weeks and months
Our own patient testing showed genuine, visible tightening
This aligns with the way we practice medicine: evidence-based, patient-centred, and results-driven.
If you’re curious about whether Sofwave® and are looking for Sofwave® near me, this might be a good option for you. We’d encourage you to book a consultation with one of our clinicians to discuss your aesthetic goals in more detail.
Book your consultation
Contact us today to arrange a consultation and discover which treatment option is right for you.
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Struggling with acne scars? We compare microneedling and laser resurfacing to reveal which treatment smooths skin, boosts collagen, and reduces...
Here’s another gorgeous upper blepharoplasty result from our phenomenal surgeon, @bramhallplasticsurgery.
This patient is 62 years old and came to us for upper eyelid surgery just 2.5 months ago. Russell performed the procedure while she was awake with just a few numbing injections. Here at the clinic we can offer facial surgery with local anaesthetic for those who want to remain awake, or with deep sedation for anyone who’d prefer to sleep throughout (without the downsides of general anaesthetic!)
Thank you to this patient for allowing us to share her fabulous result - her scars are already settling beautifully and will continue to fade over the next 12 months.
What do you think?
Our resident superstar breast surgery expert Dr Kavita was asked to talk about trends in breast surgery on BBC Radio Scotland today. This was Kavita’s first ever live interview and we thought she nailed it!
What do you think?
And this is why combination treatments always win!
This lovely patient is in her 50s and was noticing all of the classic signs of ageing. She was starting to see some jowls forming, the neck was becoming more saggy and she felt she was looking tired.
At this stage in the ageing process it is not one thing that is responsible for causing the tired expression, its a combination of changes that are working together which is why we need a combination of treatments to target it effectively.
We did some sofwave treatment first to tighten the skin on the face and neck. Sofwave is very effective at tightening the skin, but remember: the skin is only the outer layer of the face, so we supported the treatment with some volume replacement in the deeper layers.
I decided to post her selfie style before and afters as well as her clinical pictures so you can see how it looks in real life, as well as the clinical up-close detail. The patient is over the moon with her results.
What do you think?
Here is another beautifully balanced deep plane face and neck lift by the skilful @bramhallplasticsurgery.
The deep plane technique, as the name suggests, works at a deeper level, repositioning the underlying structures of the face and neck rather than simply tightening the skin. By addressing the deeper tissues, we can restore more natural proportions, refine the jawline, and create a smoother, more defined contour beneath the chin - especially when the patient moves or bends their neck forward.
To achieve this impressive improvement in the neck, even in flexion, Russell reduced the deep fat (from under the muscle), trimmed and shaped the salivary glands and reconstructed the muscles of the neck to create a rejuvenated result. This is a much more sophisticated procedure compared with a standard face and neck lift.
At just 2 months post-op, her result is already beautifully balanced. The jawline is sharper, the neck more sculpted, and everything sits in harmony with the rest of her features. Scars are settling well and will continue to soften over time.
She may choose to refine things further with laser resurfacing for skin quality and subtle volume restoration in the mid-face, but even at this stage, the transformation speaks for itself.
Thank you to our patient for allowing us to share her journey.
What do you think?
Thank you to this lovely patient for allowing us to share her beautiful result from the talented @bramhallplasticsurgery.
This patient is just 2.5 months after upper eyelid surgery, and already looking incredibly fresh and natural. The scars are settling very well and will continue to soften over the coming months.
The incisions are carefully placed within the natural eyelid crease, making them very difficult to see once healed. Excess skin has been removed to open up the eye area, while maintaining a soft, natural appearance.
A small amount of muscle was reduced at the outer part of the eyelid to address hooding, without affecting the central area. This helps preserve a youthful fullness above the eye. There has also been a conservative reduction of the lateral brow fat to further refine the contour. This highly tailored, bespoke approach to surgery is the attention to detail that lies at the heart of our clinic’s approach and philosophy.
As with many patients, her anatomy meant these changes developed earlier than expected. In the right cases, surgery at a younger age can deliver a subtle but very impactful improvement.
What do you think?
Happy Easter from our excited little bunnies 🐣🐰
Thank you to our lovely patient for allowing us to share these photos.
This is just 4 weeks after her first session (of three) with Juläine and we’re already starting to see a soft return of fullness and improvement in skin quality.
Juläine is not a traditional filler. It works by stimulating your body’s own collagen production, gradually restoring structure, firmness and elasticity from within.
This is just the beginning. As collagen continues to rebuild over the coming weeks and months, results will become more noticeable with improved support, smoother contours and a natural, refreshed appearance.
The patient is delighted with her progress so far. What do you think?
And this is why HA fillers have never gone out of fashion in our practice!
This lovely patient had all the classic signs of volume loss in her face and there is no other non-surgical treatment that can address this quite as quickly, effectively and non-invasively as HA filler. Of course, it needs to be carefully and sensitively applied.
This patient had a total of 10mls of HA as well as some wrinkle relaxing on the upper face. She is delighted with her restoration. What do you think?
Upper eyelid surgery isn’t just for ageing eyes! Some patients naturally have excess upper eyelid skin from a young age due to their anatomy, like this 29-year-old patient who had a congenital upper eyelid fold and recently underwent an upper blepharoplasty with the ever-talented @bramhallplasticsurgery.
The excess eyelid skin rested directly on her eyelashes, causing irritation and a persistent feeling of heaviness around the eyes which had been bothering her for several years. Upper eyelid surgery can address both functional symptoms and aesthetic concerns, helping patients achieve a lighter, more open eye appearance.
This patient is just 7 weeks after surgery. At this early stage of healing the scars are still maturing and in younger patients this process can take slightly longer. The incision is placed within the natural eyelid crease and as healing progresses the scar typically fades and becomes extremely difficult to see, often blending into the natural eyelid fold.
She`s delighted with the results so far, and we`re grateful to her for allowing us to share her results with you.
What do you think?