McKeown Medical
167 Bath Street, Glasgow, G2 4SQ
Date posted — 4.06.25
A well-defined jawline is often seen as a hallmark of youth and vitality. However, when sagging begins to blur that definition by creating jowls, softening the chin, or giving rise to a ‘double chin’ appearance, it can have a profound impact on how we perceive ourselves and how others perceive our age.
At McKeown Medical, many of our patients ask: “Is this just genetics? Can I do anything about it?” The short answer is yes. While genetics may set the stage, there’s a lot we can do to combat sagging and help restore a sharper, more youthful profile.
As we age, multiple changes take place beneath the skin that contribute to jawline sagging:
Together, these changes cause the jawline to lose its crispness and create the tell-tale signs of ageing in the lower face.
Sagging doesn’t happen overnight, but its effects can be surprisingly noticeable, especially if you’re genetically predisposed or have lifestyle factors that accelerate ageing. Key signs include:
Some people begin noticing these changes as early as their 30s, especially if they have a poorly defined jaw and chin. Other people, with better bone structure, may not see major changes until later in life.
Your genetic makeup has a significant influence on facial structure, skin type, and fat distribution, all of which can impact when and how sagging begins. If your parents had early jowling or weak jaw definition, you may be more prone to the same.
However, lifestyle and environmental factors also play a significant role:
In short, you may be born with a predisposition, but lifestyle often determines how quickly (or severely) sagging manifests. The good news? This means there’s room for intervention.
While we can’t turn off the ageing process, we can certainly slow it down.
Modern non-surgical treatments can offer subtle, preventative improvements, including jowl lift without surgery options such as:
For early sagging, these approaches can delay the need for surgery and help maintain a youthful profile with minimal downtime.
If sagging becomes more advanced, non-surgical options may no longer deliver the desired results. That’s where facelift surgery becomes a powerful solution. As one of the most effective forms of facial cosmetic surgery, a facelift can restore jawline definition, reposition deeper tissues, and create long-lasting structural rejuvenation.
At McKeown Medical, we offer a range of surgical options tailored to the degree of ageing and individual goals:
Often, a combination of treatments, such as laser resurfacing post-facelift, delivers the best results, addressing both structure and skin quality.
Jawline sagging may be part of the ageing process, but that doesn’t mean it’s something you have to accept. Whether your concern is early-onset jowling due to genetics or more noticeable sagging that’s progressed over time, our team at McKeown Medical can help.
With decades of experience in facial aesthetics, our expert-led approach ensures your treatment is tailored to your anatomy, goals, and stage in the ageing journey. Whether you’re exploring non-surgical options such as jaw fillers or considering facelift surgery, we’ll guide you every step of the way.
Looking to achieve a defined, youthful jawline? At McKeown Medical, our expert team can help tailor your treatment to your needs and goals. Book a consultation today to discuss our available treatment options.
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Here`s a wee update on this lovely patient who is now further along in her Regenerative Facelift journey.
We have combined Juläine PLLA and Sofwave ultrasound skin tightening, and you can see exactly what that pairing delivers: softer contours, improved structure, and a natural-looking result that`s still continuing to develop.
Juläine works by stimulating the body`s own collagen production, gradually restoring structure and support from within. Sofwave works alongside that by firming and lifting the skin at a deeper level. Together, they address the scaffold and the skin.
She`s looking fresher and is absolutely delighted. What do you think?
And if you`ve been thinking about a non-surgical approach to facial rejuvenation, what questions do you have? Drop them below.
Thank you to this lovely patient for allowing us to share her results!
The deep plane face and neck lift is one of the most technically challenging procedures in plastic surgery. It takes 6-8 hours of painstaking dissection to carefully release the retaining ligaments of the face so the face can be properly lifted and repositioned, rather than simply pulled tighter around the edges.
Few surgeons have the technical skill to pull this off - and we are very proud of @bramhallplasticsurgery for being one of them. It’s a challenging procedure to get right, but when the results are this good, it’s definitely worth it!
What do you think?
Thank you to this lovely patient for allowing us to share her results.
Varicose veins are something we see a lot of in the clinic, and they can have a real impact beyond how they simply look - aching, heaviness and discomfort are common reasons for patients deciding to come and get them fixed. Now that summer is approaching, this our peak time of year for patients coming to look for a fix.
This patient was treated by the wonderful Dr Alex Vesey using a combination of Radiofrequency Ablation (RFA) and microphlebectomy. RFA works by delivering targeted heat energy to close off the affected vein from the inside, while microphlebectomy allows the smaller surface veins to be removed through tiny incisions. Together, they address both the underlying cause and the visible result. Both procedures are done under local anaesthetic, which means you can get up and walk out immediately after surgery.
The patient is absolutely delighted with her outcome. What do you think?
Hey everyone! We’ve had loads of people messaging asking about the Quantum Lift and I wanted to make this video to give you so more details.
Totally non-invasive procedure for skin tightening - like Sofwave - are a huge part of what we do in the clinic. We also do a lot of deep plane face and neck lifts, which are the gold standard way to improve the jawline and neck.
But there is a big group of patients who need more than Sofwave, but aren’t ready for surgery. Or do need surgery, but don’t want to commit to the expense or invasiveness of surgery. These are the patients The Quantum Lift is for.
Let us know what you think in the comments below. And if you have any questions, send a pic by DM or email and we can give you an opinion 😍
Quantum Liposuction! I am SUPER excited to let you know we will be the first in Scotland to offer what is now regarded internationally as the new gold standard technique in liposuction.
We are making a big investment to bring a whole range of cutting edge technology to the clinic to allow us to take our liposuction and body contouring work to the next level.
First we melt the fat using ultrasound. Next we use power assisted liposuction to remove the fat. Finally, we use Quantum RF to tighten the skin. Quantum RF is the new innovation that is taking the body contouring world by storm. It’s an excellent option for patients who need more than a bit of liposuction, but aren’t quite ready for full tummy tuck or arm lift or thigh lift.
Dr Kavita will be doing all of the body contouring procedures under sedation, which means you will be asleep throughout. I will also be using the technology to help shape the jawline and chin and lift the jowls. You can read more about the treatment at the link in our bio.
Let us know what you think in the comments below!
Let`s talk about Mounjaro / Ozempic face!
It feels like everyone is on weight loss drugs right now, and they`re incredible for transforming bodies and health, but rapid weight loss has a real impact on the face.
This lovely patient lost an incredible 6 stones in just twelve months on Mounjaro and loved the results, but felt the life had been sucked out of her face. She naturally had a fuller, more plump face that looked youthful but the rapid weight loss diminished that.
There`s a lot of conversation right now about the best way of tackling it aesthetically and there are different options available. However, since loss of volume is the key driver of the changes, restoring the volume needs to be a central component of how we treat it - which is exactly what we did here.
This is the patient a couple of weeks after 10mls of HA filler in the mid and lower face. She is over the moon that she now has the body and health profile she wanted, but got her face back too!
The best of both worlds. What do you think?
Here’s another gorgeous upper blepharoplasty result from our phenomenal surgeon, @bramhallplasticsurgery.
This patient is 62 years old and came to us for upper eyelid surgery just 2.5 months ago. Russell performed the procedure while she was awake with just a few numbing injections. Here at the clinic we can offer facial surgery with local anaesthetic for those who want to remain awake, or with deep sedation for anyone who’d prefer to sleep throughout (without the downsides of general anaesthetic!)
Thank you to this patient for allowing us to share her fabulous result - her scars are already settling beautifully and will continue to fade over the next 12 months.
What do you think?
Our resident superstar breast surgery expert Dr Kavita was asked to talk about trends in breast surgery on BBC Radio Scotland today. This was Kavita’s first ever live interview and we thought she nailed it!
What do you think?
And this is why combination treatments always win!
This lovely patient is in her 50s and was noticing all of the classic signs of ageing. She was starting to see some jowls forming, the neck was becoming more saggy and she felt she was looking tired.
At this stage in the ageing process it is not one thing that is responsible for causing the tired expression, its a combination of changes that are working together which is why we need a combination of treatments to target it effectively.
We did some sofwave treatment first to tighten the skin on the face and neck. Sofwave is very effective at tightening the skin, but remember: the skin is only the outer layer of the face, so we supported the treatment with some volume replacement in the deeper layers.
I decided to post her selfie style before and afters as well as her clinical pictures so you can see how it looks in real life, as well as the clinical up-close detail. The patient is over the moon with her results.
What do you think?