McKeown Medical
167 Bath Street, Glasgow, G2 4SQ
Investing in new technology for the clinic is something I take extremely seriously. Devices in aesthetics are expensive, heavily marketed, and often come with bold promises, but as all doctors know, not every device delivers in the real world the way it does in a manufacturer’s brochure. They often end up as expensive ornaments, gathering dust in a cupboard somewhere, because we cannot recommend them to our patients.
Date posted — 20.11.25
At McKeown Medical, our philosophy is simple: we only offer treatments that genuinely work, and we only know that by testing them ourselves, on real patients, before ever recommending them.
This is the story of how Sofwave® London made it into our practice… and why many other devices never do.
Every year, dozens of new “skin-tightening,” “lifting,” or “collagen-building” machines are launched. Many sound impressive. Many are backed by glossy videos, paid-for influencer endorsements, and manufacturer-funded studies.
But marketing doesn’t equal medicine.
Over the years, I’ve tested countless devices claiming to tighten skin, reduce wrinkles, lift the jawline, or rejuvenate the face. A small number have been excellent. A large number have been underwhelming. And some didn’t work at all.
We have a strict rule in our clinic:
If we can’t see the improvement with our own eyes on real patients, measured over time, we don’t buy it. We don’t offer it. We don’t recommend it.
When I first looked at Sofwave, I was cautiously optimistic. Ultrasound-based collagen heating is not new, but Sofwave claimed to deliver the right temperature, at the right depth, to stimulate collagen and elastin safely in the skin without damaging fat beneath it.
That last point was crucial.
Some energy-based devices can inadvertently heat fat pads, creating the very volume loss and “hollowness” patients fear. Sofwave, by design, targets only the dermis, not the deeper fat layer.
The science looked good. But I never rely on theory alone. So, as always, I asked the representative to bring the machine into the clinic so I could use it on real patients, patients I know, trust, and can follow carefully over the weeks and months that matter.
One of the first people to try Sofwave® with us was a patient who was concerned about early signs of skin laxity, particularly around her jawline and neck. She wanted improvement but wasn’t ready for anything invasive.
She had the lower face and neck treated with Sofwave, exactly as we would deliver it in routine practice.
And then we waited.
Because with collagen-stimulating treatments, time tells the truth.
The reason we follow up for 12 weeks is that it is the time it takes for collagen to remodel and the skin tightening to become evident.
As you can see, there was a significant improvement over the 12 weeks after treatment with Sofwave®. The patient was delighted, but more importantly, the results were exactly the kind of measurable improvement we look for before introducing any technology to the clinic.
I want to be transparent about something:
For every device we bring into the clinic, there are several that we test and choose not to invest in.
Sometimes the results are too subtle.
Sometimes the downtime doesn’t match the promise.
Sometimes patients feel the discomfort outweighs the benefit.
Sometimes the manufacturer’s claims simply don’t hold up in real life.
Our job isn’t to buy machines: it’s to get results. I am very glad that Sofwave® delivered the kind of results I felt confident standing behind.
After testing the tech and seeing the results in our own patients, we decided to introduce Sofwave® into our practice.
We chose it because:
It targets only the skin, not the fat
It stimulates natural collagen and elastin
Clinical results are predictable, measurable, and safe
improvement continues for weeks and months
Our own patient testing showed genuine, visible tightening
This aligns with the way we practice medicine: evidence-based, patient-centred, and results-driven.
If you’re curious about whether Sofwave® and are looking for Sofwave® near me, this might be a good option for you. We’d encourage you to book a consultation with one of our clinicians to discuss your aesthetic goals in more detail.
Book your consultation
Contact us today to arrange a consultation and discover which treatment option is right for you.
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Here`s a wee update on this lovely patient who is now further along in her Regenerative Facelift journey.
We have combined Juläine PLLA and Sofwave ultrasound skin tightening, and you can see exactly what that pairing delivers: softer contours, improved structure, and a natural-looking result that`s still continuing to develop.
Juläine works by stimulating the body`s own collagen production, gradually restoring structure and support from within. Sofwave works alongside that by firming and lifting the skin at a deeper level. Together, they address the scaffold and the skin.
She`s looking fresher and is absolutely delighted. What do you think?
And if you`ve been thinking about a non-surgical approach to facial rejuvenation, what questions do you have? Drop them below.
Thank you to this lovely patient for allowing us to share her results!
The deep plane face and neck lift is one of the most technically challenging procedures in plastic surgery. It takes 6-8 hours of painstaking dissection to carefully release the retaining ligaments of the face so the face can be properly lifted and repositioned, rather than simply pulled tighter around the edges.
Few surgeons have the technical skill to pull this off - and we are very proud of @bramhallplasticsurgery for being one of them. It’s a challenging procedure to get right, but when the results are this good, it’s definitely worth it!
What do you think?
Thank you to this lovely patient for allowing us to share her results.
Varicose veins are something we see a lot of in the clinic, and they can have a real impact beyond how they simply look - aching, heaviness and discomfort are common reasons for patients deciding to come and get them fixed. Now that summer is approaching, this our peak time of year for patients coming to look for a fix.
This patient was treated by the wonderful Dr Alex Vesey using a combination of Radiofrequency Ablation (RFA) and microphlebectomy. RFA works by delivering targeted heat energy to close off the affected vein from the inside, while microphlebectomy allows the smaller surface veins to be removed through tiny incisions. Together, they address both the underlying cause and the visible result. Both procedures are done under local anaesthetic, which means you can get up and walk out immediately after surgery.
The patient is absolutely delighted with her outcome. What do you think?
Hey everyone! We’ve had loads of people messaging asking about the Quantum Lift and I wanted to make this video to give you so more details.
Totally non-invasive procedure for skin tightening - like Sofwave - are a huge part of what we do in the clinic. We also do a lot of deep plane face and neck lifts, which are the gold standard way to improve the jawline and neck.
But there is a big group of patients who need more than Sofwave, but aren’t ready for surgery. Or do need surgery, but don’t want to commit to the expense or invasiveness of surgery. These are the patients The Quantum Lift is for.
Let us know what you think in the comments below. And if you have any questions, send a pic by DM or email and we can give you an opinion 😍
Quantum Liposuction! I am SUPER excited to let you know we will be the first in Scotland to offer what is now regarded internationally as the new gold standard technique in liposuction.
We are making a big investment to bring a whole range of cutting edge technology to the clinic to allow us to take our liposuction and body contouring work to the next level.
First we melt the fat using ultrasound. Next we use power assisted liposuction to remove the fat. Finally, we use Quantum RF to tighten the skin. Quantum RF is the new innovation that is taking the body contouring world by storm. It’s an excellent option for patients who need more than a bit of liposuction, but aren’t quite ready for full tummy tuck or arm lift or thigh lift.
Dr Kavita will be doing all of the body contouring procedures under sedation, which means you will be asleep throughout. I will also be using the technology to help shape the jawline and chin and lift the jowls. You can read more about the treatment at the link in our bio.
Let us know what you think in the comments below!
Let`s talk about Mounjaro / Ozempic face!
It feels like everyone is on weight loss drugs right now, and they`re incredible for transforming bodies and health, but rapid weight loss has a real impact on the face.
This lovely patient lost an incredible 6 stones in just twelve months on Mounjaro and loved the results, but felt the life had been sucked out of her face. She naturally had a fuller, more plump face that looked youthful but the rapid weight loss diminished that.
There`s a lot of conversation right now about the best way of tackling it aesthetically and there are different options available. However, since loss of volume is the key driver of the changes, restoring the volume needs to be a central component of how we treat it - which is exactly what we did here.
This is the patient a couple of weeks after 10mls of HA filler in the mid and lower face. She is over the moon that she now has the body and health profile she wanted, but got her face back too!
The best of both worlds. What do you think?
Here’s another gorgeous upper blepharoplasty result from our phenomenal surgeon, @bramhallplasticsurgery.
This patient is 62 years old and came to us for upper eyelid surgery just 2.5 months ago. Russell performed the procedure while she was awake with just a few numbing injections. Here at the clinic we can offer facial surgery with local anaesthetic for those who want to remain awake, or with deep sedation for anyone who’d prefer to sleep throughout (without the downsides of general anaesthetic!)
Thank you to this patient for allowing us to share her fabulous result - her scars are already settling beautifully and will continue to fade over the next 12 months.
What do you think?
Our resident superstar breast surgery expert Dr Kavita was asked to talk about trends in breast surgery on BBC Radio Scotland today. This was Kavita’s first ever live interview and we thought she nailed it!
What do you think?
And this is why combination treatments always win!
This lovely patient is in her 50s and was noticing all of the classic signs of ageing. She was starting to see some jowls forming, the neck was becoming more saggy and she felt she was looking tired.
At this stage in the ageing process it is not one thing that is responsible for causing the tired expression, its a combination of changes that are working together which is why we need a combination of treatments to target it effectively.
We did some sofwave treatment first to tighten the skin on the face and neck. Sofwave is very effective at tightening the skin, but remember: the skin is only the outer layer of the face, so we supported the treatment with some volume replacement in the deeper layers.
I decided to post her selfie style before and afters as well as her clinical pictures so you can see how it looks in real life, as well as the clinical up-close detail. The patient is over the moon with her results.
What do you think?