McKeown Medical
167 Bath Street, Glasgow, G2 4SQ
Why We Introduced Sofwave® at McKeown Medical: Real Patients, Real Results, and Honest Evidence
Investing in new technology for the clinic is something I take extremely seriously. Devices in aesthetics are expensive, heavily marketed, and often come with bold promises, but as all doctors know, not every device delivers in the real world the way it does in a manufacturer’s brochure. They often end up as expensive ornaments, gathering dust in a cupboard somewhere, because we cannot recommend them to our patients.
Published by Dr Darren McKeown
Date posted — 20.11.25
At McKeown Medical, our philosophy is simple: we only offer treatments that genuinely work, and we only know that by testing them ourselves, on real patients, before ever recommending them.
This is the story of how Sofwave® London made it into our practice… and why many other devices never do.
The Problem With New Aesthetic Technology
Every year, dozens of new “skin-tightening,” “lifting,” or “collagen-building” machines are launched. Many sound impressive. Many are backed by glossy videos, paid-for influencer endorsements, and manufacturer-funded studies.
But marketing doesn’t equal medicine.
Over the years, I’ve tested countless devices claiming to tighten skin, reduce wrinkles, lift the jawline, or rejuvenate the face. A small number have been excellent. A large number have been underwhelming. And some didn’t work at all.
We have a strict rule in our clinic:
If we can’t see the improvement with our own eyes on real patients, measured over time, we don’t buy it. We don’t offer it. We don’t recommend it.
Putting Sofwave® to the Test
When I first looked at Sofwave, I was cautiously optimistic. Ultrasound-based collagen heating is not new, but Sofwave claimed to deliver the right temperature, at the right depth, to stimulate collagen and elastin safely in the skin without damaging fat beneath it.
That last point was crucial.
Some energy-based devices can inadvertently heat fat pads, creating the very volume loss and “hollowness” patients fear. Sofwave, by design, targets only the dermis, not the deeper fat layer.
The science looked good. But I never rely on theory alone. So, as always, I asked the representative to bring the machine into the clinic so I could use it on real patients, patients I know, trust, and can follow carefully over the weeks and months that matter.
Meet Our Test Patient
One of the first people to try Sofwave® with us was a patient who was concerned about early signs of skin laxity, particularly around her jawline and neck. She wanted improvement but wasn’t ready for anything invasive.
She had the lower face and neck treated with Sofwave, exactly as we would deliver it in routine practice.
And then we waited.
Because with collagen-stimulating treatments, time tells the truth.
The Results: Before, 6 Weeks, and 12 Weeks
The reason we follow up for 12 weeks is that it is the time it takes for collagen to remodel and the skin tightening to become evident.
As you can see, there was a significant improvement over the 12 weeks after treatment with Sofwave®. The patient was delighted, but more importantly, the results were exactly the kind of measurable improvement we look for before introducing any technology to the clinic.
Why Sofwave® Passed, and Many Other Devices Don’t
I want to be transparent about something:
For every device we bring into the clinic, there are several that we test and choose not to invest in.
Sometimes the results are too subtle.
Sometimes the downtime doesn’t match the promise.
Sometimes patients feel the discomfort outweighs the benefit.
Sometimes the manufacturer’s claims simply don’t hold up in real life.
Our job isn’t to buy machines: it’s to get results. I am very glad that Sofwave® delivered the kind of results I felt confident standing behind.
Why We Now Offer Sofwave® at McKeown Medical
After testing the tech and seeing the results in our own patients, we decided to introduce Sofwave® into our practice.
We chose it because:
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It targets only the skin, not the fat
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It stimulates natural collagen and elastin
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Clinical results are predictable, measurable, and safe
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improvement continues for weeks and months
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Our own patient testing showed genuine, visible tightening
This aligns with the way we practice medicine: evidence-based, patient-centred, and results-driven.
If you’re curious about whether Sofwave® and are looking for Sofwave® near me, this might be a good option for you. We’d encourage you to book a consultation with one of our clinicians to discuss your aesthetic goals in more detail.
Book your consultation
Contact us today to arrange a consultation and discover which treatment option is right for you.
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Some more Quantum Lift magic!
This patient is just 24 hours after her Quantum lift with fat redistribution. As part of the procedure we sometimes take some of excess fat that’s been removed from the neck and jowls and replace it along the chin and jaw to create more definition.
Although she’s still bruised and swollen, I think we can all already see where this result is heading.
The patient is delighted! What do you think?
Here she is… the one we’ve all been waiting for!
Lorraine, our incredible Assistant Manager, was the very first patient to have The Quantum Lift.
She’s now approaching 12 weeks after her procedure - the point at which we really start to see the result mature - and she is absolutely over the moon with her new jawline.
It’s been especially exciting watching this result develop because Lorraine was patient number one and I think you’ll agree, she set the bar pretty high.
What do you think of her result?
This is not a facelift.
This patient is just one week after The Quantum Lift, immediately after having her tape removed - you can still see a little residual adhesive on her cheeks.
The Quantum Lift is our new minimally invasive approach to rejuvenating the lower face and neck. We first use precision liposuction to remove excess fat from beneath the chin and around the jowls, sculpting a cleaner jawline. We then use QuantumRF beneath the skin to contract and tighten the tissues of the lower face and neck.
What has impressed me most about QuantumRF is the degree of tissue contraction we can achieve. You can actually see the tissues tightening during the procedure itself, but that`s only the beginning. Most patients are through the main recovery within a week or two, while tightening and collagen remodelling continue for 3–6 months afterwards.
So, at only one week, this is still a very early result but she`s already delighted with the improvement.
No facelift. One week post-treatment. And plenty more improvement still to come.
What do you think?
Dr Rhona is back!
We’re delighted to share that Dr Rhona Cameron will be returning to clinic at the beginning of September following her maternity leave and her diary is now open for appointments!
We know many of you have been looking forward to seeing Rhona again, and we’re so pleased to welcome her back!
If you’d like to book an appointment with Dr Rhona, you can do so via our website or app, or contact the team on 0141 370 0509.
We’ve shown you lots of side profiles from the Quantum Lift, but what does it look like from the front?
This lovely patient is just four weeks after her procedure, and I think the front view really shows how much we can change while still keeping the face looking soft and natural.
As part of her Quantum Lift, we removed unwanted fat from beneath the chin and around the jowls. Rather than simply discarding that fat, we used some of it to restore volume to her chin and jawline, helping to replace some of the volume she had lost over time and bring back a little of the youthful softness to the lower face.
You’ll also notice a small amount of lumpiness beneath the chin. At four weeks, this is very common after liposuction in this area and is part of the healing process. She’s now using firmer massage to help soften this over the coming weeks, and we would expect the result to continue settling and refining.
Most importantly, she’s absolutely over the moon with the change, and we are too!
What do you think of the front view?
Once again, the combination treatment wins the day!
This patient came to us hating her neck and jowls, but she would not consider anything invasive. Treating the neck is always a challenge especially with non-invasive treatments only.
For this patient we first of all reduced the fat under the chin using CoolSculpting, then we did some hyaluronic acid under the mandible to define the jaw and finally we did some Sofwave to tighten the skin.
The patient is over the moon with her results. What do you think?
There is no single "best" facial rejuvenation treatment - only the treatment that`s right for the individual patient.
For patients with more advanced facial ageing, significant jowls and loose skin of the neck, a deep plane facelift remains the gold standard. In the right hands, it can achieve results that more significant than what we can do with less invasive treatments.
This is one of our recent patients following deep plane face and neck lift surgery, performed by the incredibly talented @bramhallplasticsurgery. It`s always a privilege to work alongside Russell and see the exceptional results he consistently achieves.
One of the things I`m most proud of at McKeown Medical is that we`re a genuinely multidisciplinary team. We don`t believe every patient needs fillers. We don`t believe every patient needs surgery either. We offer injectables, lasers, minimally invasive procedures like the Quantum Lift, and facelift surgery because different patients, at different stages of the ageing process, need different solutions.
Our job isn`t to sell you a procedure - its to help you choose the right one.
If you want to have a conversation about which option is right for you, you can send us some pics by PM.
#DeepPlaneFacelift #Facelift #NeckLift #FacialRejuvenation #PlasticSurgery #AestheticMedicine #NaturalResults #McKeownMedical #Glasgow #PlasticSurgeon
I genuinely think the Quantum Lift is changing what is possible for patients who want to improve their jawline and neck, but do not want to undergo facelift surgery.
I have used earlier generations of skin-tightening technology and, honestly, I was often underwhelmed by the results. This is different.
By combining precise power-assisted liposuction, targeted treatment of the neck muscle where needed, and QuantumRF skin tightening, we can address the three things that most commonly age the lower face and neck: muscle, fat and skin.
This patient is shown just 24 hours after treatment. There is still swelling to settle, but the early change in her jawline and neck contour is already clear.
I have also included clips from the procedure for anyone who likes seeing the technical side of what we do.
Would you consider a minimally invasive alternative to facelift surgery for your jawline or neck, or would you rather go straight to surgery?
And this is why we LOVE combination treatments in the clinic!
Different parts of the face age in different ways. And even different layers of the same part sometimes age differently, which is why we often need to combine treatments to achieve the best overall effect for each patient.
This lovely patient first underwent some laser resurfacing to her eyelid area to take away the lines and wrinkles and tighten the skin. Then we used some HA to blend the contour below the eye and cheek. Finally, we addressed the lower part of the face and neck with some Sofwave to tighten the skin and Sculptra to give her more connective tissue support.
She is over the moon with her improvement. What do you think?
Join us on Instagram to keep up with the latest results and expert insights from the clinic team.
Our dedicated team of experts are on hand to help you as you navigate your journey with us.
When you first make contact with us you will be assigned your own personal Patient Relationship Manager. They’ll start by understanding your needs and liaising with our doctors to book you an appointment with the most suitable specialist. For any additional questions or needs, you can message or call them anytime and they’ll be delighted to assist you. Our entire team is dedicated to providing you with the best possible treatment and care tailored to your needs.
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