With each passing decade, we lose volume from the mid-face and cheeks. This occurs as the fatty tissue breaks down or becomes displaced – but it is also due to the shrinking (or reabsorption) of the facial bone structure. These changes result in a hollowed mid-face and cheek area, as well as poor support for the skin, which manifests in a tired or sad appearance – regardless of how the patient actually feels. This can be frustrating when they are relaxed, sleeping well, and in good spirits.


Finding the right treatment for you



Volume loss from the midface, creating a sad and deflated look.


Wrinkles on the cheek, especially when smiling, particularly the lower cheek.



Cheek Treatments




The cheek is a surprisingly large area with a number of different layers, all of which need to be taken into account when planning treatment. The fat in the cheek area is divided into a number of compartments, and spread across two levels: the superficial layer and the deep layer. Further underpinning these compartments is the facial skeleton, which props up the mid-face. It is important to strengthen every single structure of the cheek anatomy – not only to create a refreshed and harmonious appearance in the long-term, but also to support the rest of the features.


Cheek Treatments



In many ways, the cheek is the foundation of the face. Ensuring that the cheeks are well-supported helps to reduce the appearance of jowls, while preventing the under-eye region from being dragged downwards. The best way to reinforce the structure of the mid-face is with dermal fillers – however, many women are scared about augmenting the cheek area for fear of looking “puffy” or obvious. Our advanced aesthetic doctors are experts at Cheek Filler, and use high volumes to address every single layer of the facial structure – ensuring a result that is both subtle and in keeping with your own natural anatomy.



Cheek Treatments




At the clinic of Dr Darren McKeown, our skill lies in knowing where, and how much, to inject – while always taking the face of the individual into account. For example, if a patient needs more of a lift to the cheek, we may inject in the top of the cheekbone itself; right on the bone. If someone has lost a lot of volume to the mid-face, we will inject very deeply into the cheek area as well as the outer, lateral cheek – to avoid the tell-tale “hamster cheeks” look. After all, everyone loses volume from the mid-face: the trick is knowing where from, and how to restore it.



Cheek Treatments performed by


Dr Darren McKeown

Dr Darren

Medical Director

Our founder, Dr Darren McKeown, is renowned for his expertise and artistry with dermal fillers. As a peer-reviewed medical author, he is passionate about treatments that stand up to scientific scrutiny. Above all, Dr McKeown believes in a global approach; delivering flawless results – and rejuvenation that lasts.

Dr Nina Singh

Dr Nina Singh

Aesthetic Doctor


Dr Nina Singh is a skilled aesthetic doctor who joined the practice in 2023, after undergoing a year of immersive training in the McKeown Method. She is passionate about good skin at any age and combining techniques to achieve the most natural and effective results for our patients. She also has a specialist interest in treating skin of colour.


Dr Rhona Cameron​

Aesthetic Doctor

Dr Rhona Cameron is a skilled injector who has been extensively trained in Dr McKeown’s signature intuitive technique. Her treatments blend advanced facial optimisation with powerful, energy-based devices – such as lasers, BBL and radio frequency – energising the appearance and enhancing skin health. approach; delivering flawless results – and rejuvenation that lasts.


Marie, aged 46

Treatment of Downturned Mouth Corners

Downturned mouth corners can make us look sad, even when we feel happy inside. Hear how treatment with filler injections corrected this problem for our patient. 

See for yourself, just what the clinic can do


Justine, aged 31

Tear Trough Fillers

The tear trough is the groove that runs between the lower eyelid and the cheek, contributing to dark hollows below the eyes. This can be improved with precise volume restoration. Hear how this treatment turned out for our patient Justine.
Catherine, aged 50

Treatment of Lines Around the Lips with Injectables

Lines around the lips are one of the most common complaints that women come to us with. These can be treated permanently with aggressive resurfacing, although a much less invasive option is to simply restore some volume around the area. Hear how Catherine got on with filler injections around the mouth.
Michelle, aged 35

Treatment of Deep Frown Lines

When the frown muscles are strong, and frown lines well established, sometimes we need to employ a combination approach to achieve the best result. Hear how this worked out for Michelle. 
Lorraine, aged 50

Treatment of Jowls with Dermal Filler

The jowls are one of the most commonly complains about parts of the face. For patients who do not wish to undergo surgery, fillers in the cheek, chin and jawline and offer an effective non-surgical solution. Listen to how this approach worked for Lorraine.
Lisa, aged 45

Combination Treatment of Advanced Crow's Feet

Sometimes when the crows feet get stronger, simply relaxing the muscle around the eye is not enough and we need to do combination treatments to achieve the best result. Listen to how this turned out for our patient Lisa.
Marie, aged 46

Treatment of Downturned Mouth Corners

Downturned mouth corners can make us look sad, even when we feel happy inside. Hear how treatment with filler injections corrected this problem for our patient. 
Claire-Louise, aged 28

Augmentation of the Chin

Deficiency of the chin and jawline is a common problem that leads to facial disharmony and can lead to early jowl formation. Hear how correcting the chin improved our patients profile, and her self confidence. 
Deana, aged 57

Treatment of Eye Bags and Jowls with Injectables

Bags under the eyes and jowls along the jawline are some of the most common concerns patients have as they age. For patients who do not wish to have surgery, these can be significantly improved by restoring volume to the facial anatomy. Hear how this treatment approach worked out for Deana.
Jennifer, aged 27

Nose & Chin Contouring

A prominent nose can be one of the most distressing features for some people. Often, the problem is exacerbated by a weak or recessed chin and contouring the nose and chin with filler injections can help to re-balance to profile, achieving facial harmony. Hear how this treatment turned out for Jennifer, and the impact it had on her life.
Grant, aged 32

Male Wrinkle Reduction

Most people – men and women – begin to notice wrinkles appearing in the upper face in their early to mid 30s. This is the optimal time to start considering aesthetic dermatology to reduce the wrinkles and prevent them getting worse as the years progress. Listen to how the treatment turned out for Grant.
Tony, aged 38

Male Facial Volume Restoration

Tony had lost of a lot of weight, and the effects were showing on his face. As we age, we all lose volume from our face but in Tony’s case it was accelerated by significant weight loss. Listen to how treatment with facial fillers restored Tony’s facial volume, and his self confidence.