McKeown Medical
167 Bath Street, Glasgow, G2 4SQ
The secret to achieving natural beauty with cosmetic treatment
Published by Dr Darren McKeown
Date posted — 18.07.25
In a world where ‘overdone’ cosmetic results are often ridiculed in the media and on social media, it’s no surprise that many people feel hesitant about seeking aesthetic treatment. Even if they’d love to look more rested, youthful, or vibrant.
Cosmetic treatment doesn’t have to be obvious. Some of the best results are the ones you never notice — the friend who seems to glow lately, or the colleague who looks inexplicably well-rested. The secret? Natural-looking cosmetic treatments tailored to your face, your features, and your goals.
At McKeown Medical, we specialise in helping you look like the best version of yourself, not someone else. Whether you’re considering subtle injectables, skin rejuvenation, or discreet surgical enhancement, we’re here to help you achieve results that look effortless, elegant, and unmistakably you.
Why subtle rejuvenation is so popular?
More than ever, people are turning to cosmetic treatments to refresh their appearance without announcing it to the world. The goal is no longer to drastically change your face. It’s to soften signs of ageing and regain the natural vitality that may have faded over time.
Common concerns include:
- Tired-looking eyes
- Dull or uneven skin tone
- Fine lines and wrinkles
- Loss of volume in the cheeks or jawline
- Downturned corners of the mouth
- Sagging or deflated features
These are completely normal signs of ageing, but they can leave people feeling like they no longer look as vibrant as they feel. The good news is that many subtle, sophisticated treatments can restore radiance and lift, without giving away your secret.
Non-surgical solutions for a natural look
If you’re looking to avoid downtime or surgery, non-invasive treatments can provide transformative results when chosen carefully and performed by skilled practitioners.
At McKeown Medical, we offer a range of non-surgical options, including:
Laser and light therapies
- BBL (BroadBand Light) and Halo laser – Treat redness, pigmentation, fine lines, pores, texture and dullness while stimulating the skin’s natural healing process.
Injectable treatments
- Botox – When used subtly, Botox can soften lines around the forehead, eyes, and neck without freezing expression.
- Dermal fillers – Restore gentle volume to areas like the cheeks, lips, and under-eyes, lifting and refreshing without creating obvious plumpness.
Surgical treatments that still look like you
For those seeking longer-lasting or more significant results, while still wanting to look natural, surgical options can be life-changing when performed with precision and restraint.
We offer a full range of surgical facial rejuvenation procedures designed for subtlety and elegance:
Upper and lower eyelid surgery
- Blepharoplasty gently removes excess skin or puffiness from the eyelids, opening up the eyes without altering their natural shape.
- A bullhorn or corner lip lift can subtly enhance the shape and position of the lips, creating a youthful smile without adding volume.
- Elevates heavy brows and smooths forehead lines for a fresher, more awake appearance, often paired with eyelid surgery.
We offer several types of facelifts depending on your needs:
- Jowl lift – Targets sagging around the jawline for a clean, youthful contour.
- Volumetric facelift – Restores youthful volume to hollow or sunken areas.
- Deep Plane face and neck lift – A sophisticated technique that repositions the underlying facial muscles, rather than just tightening the skin, for natural, long-lasting results.
- Full facelift – A comprehensive approach for overall rejuvenation of the face and neck.
All of our surgical treatments are performed with aesthetic restraint and anatomical expertise to help you look refreshed, not ‘done’.
Why choosing the right expert matters
Cosmetic treatment is as much art as it is science. The difference between looking naturally refreshed and obviously over-treated often comes down to the clinician’s skill, aesthetic judgement, and respect for facial anatomy.
Poorly administered treatments can result in:
- Overfilled lips or cheeks
- Frozen facial expressions
- Unbalanced facial proportions
- Complications and longer recovery times
At McKeown Medical, every treatment begins with a comprehensive consultation where we listen carefully to your goals and assess your facial structure. Our experienced team, led by me, Dr Darren McKeown, is known for delivering exceptionally natural, tailored results that help our patients feel confident without giving away their secret.
Your natural beauty, enhanced
You don’t need to look ‘done’ to enjoy the benefits of cosmetic treatment. Whether it’s a subtle tweak or a more significant rejuvenation, the secret lies in expert hands and personalised care.
At McKeown Medical, we combine medical expertise with aesthetic sensitivity to help our patients achieve beautifully natural results, time and time again.
Natural rejuvenating results are achievable with cosmetic treatment. Book a consultation today to discuss our available options and get advice on what look you would like to achieve.
Check out our gallery to see real before and after results from our clinic.
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I’ve been back in the clinic for a week and we are right into laser season!
Thank you so much to this lovely patient who has allowed us to share her pictures with you. She was concerned about sun damage and deep lines and wrinkles on her face, especially on her forehead, on her cheeks and around her mouth. She opted for full laser resurfacing which is unrivalled for repairing this level of damage to the skin, but does come with slightly more downtime compared to other laser treatments.
These after pictures are six weeks after this patient’s initial treatment, and while she’s still a little pink (little enough that light make up will cover it!), you can see the she already has beautifully refreshed skin and her deep lines have been significantly reduced.
The true results for full laser resurfacing are usually seen after six months so we’ll share some pictures of this patient then so you can see the final result, but she’s absolutely delighted with the improvement so far!
What do you think?
We often talk about the deep plane facelift being the gold standard technique for facelift, and we’re proud to have the talented @bramhallplasticsurgery performing it in the clinic.
Here’s Russell explaining how the deep plane facelift offers longer lasting and more natural results than other techniques. By lifting and repositioning the deeper facial structures rather than just tightening the skin, this advanced approach creates a result that looks natural, moves naturally, and continues to age beautifully over time.
If you have any questions about the deep plane facelift just send us a message, or you can see more about the procedure at the link in our profile.
Our 5ml protocol is designed for patients looking for a general refresh - perfect at the earlier stages of the aging process or a gentle start for those further into the process.
This lovely patient came to us with concerns about her nose to mouth lines, some lost volume in her cheeks and her jowls. We used the 5ml protocol to give her an overall rejuvenation which gives her a really natural result that we can build on in the future.
You can a see video of this patient’s treatment at the link in our profile.
What do you think?
This patient had deep lines and folds in her face which she wanted to address as naturally as possible, so went for our signature volumetric facelift - a fully non-surgical approach but can have significant results.
With this, we want to restore natural lift, structure and definition to her face and by carefully rebuilding volume where it’s been lost, we softened her folds and lines while maintaining a completely natural expression.
The patient is delighted is really pleased with her result so far - what do you think?
Here`s another fabulous result from our amazing consultant vascular surgeon, Dr Alex Vesey.
This patient was bothered by visible varicose veins around her knee. After treatment with foam sclerotherapy the veins have been cleared, leaving behind smoother, and healthier-looking skin.
If you have varicose veins that have been bothering you, now is a great time to have them treated. We use the minimally-invasive techniques to treat both the cosmetic and medical aspects of varicose veins, and can offer effective treatments with little to no downtime.
If you’d like to know more about how we can help with varicose veins, check the link in our profile.
Thank you to this lovely patient for allowing us to share her results.
She wanted some help with her jowls, so we used some filler to restore structure in her cheeks, chin and jaw. She was delighted with the immediate improvement.
What do you think?
If you`d like to know more about how we can address jowls, visit the link in our profile.
When four become five! The newest Cronin-McKeown decided she was so excited to meet her daddies and big sister that she arrived a month early. Despite almost giving her daddies a heart attack with her premature appearance, Ottilie is absolutely thriving and Ophelia already loves being a big sister ❤️
We posted this lovely patient`s selfie before and afters a few weeks ago and we wanted to update you now on how things look with the proper clinical photos, so you can really scrutinise the details. This patient had full laser resurfacing five months ago to rejuvenate her skin, before undergoing a deep plane face and neck lift and upper blepharoplasty with our fabulous plastic surgeon @bramhallplasticsurgery two months ago to complete her refreshed look.
Although selfie-style photos are a great indicator of a result, and what you normally see on social media, we always like to follow up with clinic photos because thats how you see the details!
The patient is over the moon with her results. What do you think?
Here`s another fabulous result from our talented surgeon @bramhallplasticsurgery.
This lovely patient had a wide awake deep plane face and neck lift under local anaesthetic. The deep plane technique is the most technically challenging facelift to perform, and Russell remains the only surgeon in Scotland offering it. Unlike more traditional lifts, it goes much deeper to reposition the facial tissues rather than simply pulling them tight.
The outcome is a much more effective rejuvenation and results that last far longer than a standard facelift.
She is nine months post-surgery and absolutely delighted with her results.
What do you think?
For more information on the deep plane face and neck lift, check out the link in our profile.
Join us on Instagram to keep up with the latest results and expert insights from the clinic team.
Our dedicated team of experts are on hand to help you as you navigate your journey with us.
When you first make contact with us you will be assigned your own personal Patient Relationship Manager. They’ll start by understanding your needs and liaising with our doctors to book you an appointment with the most suitable specialist. For any additional questions or needs, you can message or call them anytime and they’ll be delighted to assist you. Our entire team is dedicated to providing you with the best possible treatment and care tailored to your needs.
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